Copyright 2017 Graham Berrisford. One of about 300 papers at Last updated 15/03/2018 19:46


A role of enterprise architects is to observe and envisage information systems

So, you might assume it is universally agreed what a "information" is; but this is far from the case.

This paper on information a supplement to a paper on communication you ought to read before or after.


Preface: What is information? (repeated from system ideas) 1

Encoding information in data. 4

Mental models. 5

Communication stacks. 5

Presumptions about language. 6

How do messages/signals differ from meanings/information?. 7

Signal quality and interpretation issues. 9

The importance of information for life. 9

Continuous and discrete signals. 11

Abstraction levels. 13

Footnote 1: Other views of “information”. 13

Footnote 2: on the confusion between data and information. 14


Preface: What is information? (repeated from system ideas)

connected with system theory is… communication.

The general notion in communication theory is that of information.” Bertalanffy

Our main interest is in social and business systems in which animate and/or computer actors exchange information.


The Oxford English Dictionary lists more than half a million words.

Consider data, information, knowledge and wisdom; also signal, symbol, description, representation, meaning and model.

Given those ten words, how many clearly distinct concepts are there?


You may have come across something called a WKID triangle or pyramid; there are several versions.

Most are questionable, but here is a version compatible with the information and communication theories that follow.





The ability to respond effectively to knowledge


Information that is accurate or true enough to be useful


Meaning created or found in a structure by an actor


A structure of matter/energy in which information has been created or found


All communication utilises a structure

The medium for information storage or communication is a matter/energy structure of some kind.

To communicate, animals use sound waves (calls), smells, gestures, etc.

Humans use sound waves, written text, flags, etc.

Computers use electronic signals, radio waves, etc.


Every structure has information potential

There are infinite structures in the matter/energy of the universe.

Some equate structure with information.

Here, we say a structure has information potential to actors.

There is actual information when actors use some information potential to create or obtain a meaning.


There is information potential in the variable

There is actual information when

angle of the sun’s rays

a human reads the time from the shadow on a sundial.

a sunflower perceives the position of the sun and turns to face it

nerve impulses (electrical charges)

an actor responds by removing its hand from a hot plate

bending of a bi-metal strip

a thermostat responds by switching a heater on or off.

movements of a honey bee

honey bees dance to communicate a location of pollen.

open or closed state of an office door

actors share a vocabulary in which an open door means “you have permission to enter”.

lengths of dots and dashes (in sound, light, braille…)

actors use Morse code to communicate.

quantity in a number

an actor says 20 in reply to a request for a fact (say, the speed of a bicycle in miles per hour).


Information is meaningful to its sender and/or receiver

Senders encode meanings in structures, and receivers decode meanings from them.

The meanings include descriptions, directions, decisions and requests for them.

Descriptions are usually divided into facts (tasty, tall, scary) about things (say, food, friends and enemies) that actors perceive as discretely identifiable.


Information has at least one sender and/or receiver

A sender (a voice crying in the wilderness) may create information in a structure that no receiver inspects.

A receiver may find some information in a structure that was not intentionally sent.

E.g. The sun radiates a flow of light towards a rotating earth.

A sunflower finds a direction to turn its face to optimise its energy consumption.


Different actors can find different information in the same structure

E.g. The sun radiates a flow of light towards a rotating earth.

A sunflower finds a direction to turn its face to optimise its energy consumption.

One man reads the shadow on a sundial as describing the hour of the day.

Another concludes that the sun rotates around the earth; another that the earth spins on its axis.


E.g. the structure in a DNA molecule may be decoded by a biological cell as instructions for making proteins.

And decoded by a human reader of the genome as carrying a gene for some life-shortening condition.

Neither actor can read and act on the structure as the other does.


To communicate requires sharing a structure and a language

First, the structure of a message must be preserved (a concern of Shannon’s theory).

Second, creators and users must share a language for encoding and decoding that structure.


Two things can go wrong.

First, the structure is distorted between sender and receiver.

E.g. Speaker says: “Send reinforcements we are going to advance.”

Listener hears: “Send three and four pence we are going to a dance.”

The intended signal is distorted at some point between sender and receiver.

Shannon’s information theory is about preserving the integrity of a structure.


Second, creators and users use a different a language to encode and decode a structure.

Or the ambiguity of natural language disables communication.

E.g. Speaker says: “He fed her cat food.”

Listener 1 hears: He fed her cat – food (He fed a woman’s cat some food).

Listener 2 hears: He fed her - cat food (He fed a woman some food that was intended for cats).

Listener 3 hears: He fed - her cat foods (He somehow fed the cat food that a woman owned).


Information is a subjective view of a structure

The information in a structure depends on senders and/or receivers and the languages they use.

E.g. I leave my office door open.

Case 1: I do it deliberately, to signal that I am open to visitors; you read the door as saying I am open to visitors, and enter my office.

Case 2: I do it by accident, but am open to visitors anyway; you misread the door as saying I am open to visitors, and enter my office.

Case 3: I do it by accident, but am not open to visitors; you misread the door as saying I am open to visitors, and enter my office.


Any meaning created or found in a message or memory structure is information to that actor

An actor can change their mind about the information found in a message.

E.g. I say the swimming pool is warm; you hear and act on that information by diving in.

I turns out the swimming pool is cold, and you now recall the information as a lie.

What a sender considers true, a receiver may consider false, and vice versa.


Knowledge is information that is true enough to be useful.

The accuracy or truth of information is a matter of degree.

Knowledge is information that is true enough to be useful (e.g. Newton’s laws of motion).

Sometimes what we say can be tested by measurement of meaning against reality.

But all measurement has a degree of accuracy, and even Newton’s laws of motion are approximations.


Read Information for a longer discussion.

Read Knowledge and truth for exploration of that topic.

Encoding information in data

The concept of a "just noticeable difference" (JND) is widely used in psychology.

It is traceable to Ernst Weber a 19th century experimental psychologist

His “difference threshold” (or JND) is the minimum amount by which stimulus intensity must be changed in order to produce a noticeable variation in sensory experience.

In this paper, the term “physical” implies matter or energy

A physical form is matter/energy structure/flow.


An actor may use a JND in any physical form to encode information for other actors to read.

E.g. I leave the office open door open to convey the information that I am open to visitors.

Since the information age started, we have been much concerned with information encoded in digital data structures.

The data (the physical signal) is one thing; the information (the logical meaning encoded in the signal) is another.
In short, a piece of information/meaning is what an actor encodes in a data structure or decodes from it.


Information versus data

The English language is blessed and cursed with more than enough words; the Oxford English Dictionary lists more than half a million.

In discussing information, we seem to have more words than concepts.

Consider data, description, information, knowledge, meaning, model, representation, signal, symbol, wisdom.

How many clearly distinct concepts are there?

The proposal here is that there are two essential concepts.


Data is a physical signal or signal element created or perceived by an actor.

It is mappable to a language (vocabulary and grammar) by an actor.


All models and descriptions (mental, oral, hand-written and digital) are physical data forms.

They are physical data forms in which information can be communicated or stored.


Any model or data form can be translated into another kind of model or data form.

Humans are good at manipulating mental and oral models.

Computers are good at manipulating digital data forms.


Information is data at the point of creation or use.

It is a meaning created or found by an actor in some physical form that acts as a signal or data form.

Information is meaning attributed to a physical signal or data form by

·         the intention of its creator/sender or

·         the perception of a perceiver/receiver/consumer.


Unintentionally created information

Information theorists usually focus on information that is created and communicated by intent - deliberately

But actors can find information in physical phenomena that occur without any intent to convey information.

For example, a sunflower detects sunlight, perceives the position of the sun, and turns towards it.

Mental models

A mental model is some kind of memory, against which a new perception can be matched.

If two actors find the same information in a perception, then they must share mental models well enough.

(They share their logical readings/understandings of their mental models, rather than share their physical brain matter.)


Consider two actors looking at the shadow of a person cast on a cave wall.

If the two actors reckon a shadow describes a man’s outline, they must share much the same mental model of a typical man’s outline.

If both recognise the particular man whose shadow is cast, they must share the same mental model of that particular man’s outline.


Suppose one actor reckons the shadow is of a man, and the other actor says the shadow is of a woman.

The shadow is not the information – it has no meaning on its own

Its meaning depends on how well it matches a mental model

These two actors do not share mental models well enough to find the same information/meaning in the shadow.


One signal or data form can mean different things to its creator and its consumers.

(Enterprise data architecture is partly about ensuring all creators and consumers attribute the same meanings to the same signals/data forms.)

Communication stacks

In a communication stack, logical information/meaning is encoded in physical messages/signals at successively lower levels.

And in reverse, a physical signal is turned into logical information at successively higher levels of abstraction.


This table is an attempt to explain the receipt of a message using the Morse code communication stack.

Read it from bottom to top.


Logical - sentences

human reads word groups as sentences giving meaningful directions or descriptions


Logical – words

human reads character groups as words


Logical - characters

human reads impressions on the paper tape as characters


Physical - encoding

armature impresses indentations onto a paper tape


Physical - force

electromagnet pushes armature


Physical - energy

telegraph wire delivers pulses of electric current to an electromagnet


In a typical communication stack:

·         the top is the level of logical human thinking;

·         the bottom is the level of binary digits represented in some kind of physical form.


The physical base from which information can be abstracted might be electrical charges.

Everything above the physical medium is meaningful information abstracted by an actor of one kind or another.

Computer actors to abstract logical 1s and 0s from physical electrical charges.

At higher levels, others actors (or the same actor) can decode richer meanings from composites of 1s and 0s.


Our primary concern is with the meaning understood by human senders and receivers of information.

But every machine lower down a communication stack works at its own level of meaning.


Also, the top level of a communication stack does not have to be either human or verbal.

A machine (as in an embedded process control system) can find the meaning in a signal and act accordingly.

Presumptions about language

The language used to encode/decode information in data is composed of a vocabulary and a grammar.

The same vocabulary may be expressed in many forms: spoken words, Morse code, sign language or other gestures, and digital messages and records.


People hold mental models that describe realities

(The bio-electrical-chemical form of a mental model is irrelevant here.)


These mental models are fuzzy and flexible - as they need to be

Evolution and learning make them merely accurate enough for us to direct our actions successfully.


Some animals use the vocabulary and grammar of a language to

·         encode mental models into physical forms

·         decode from physical forms into mental models

Encoding a mental model in a physical form is a way to make the model more stable and shareable.


We attach words to discrete perceptions,

At the macro scale, reality is continuous; even solid/liquid/gas phase divisions are fuzzy-edged

But we perceive reality as chunks discrete in time and space; and we attach words to those chunks

Which works well enough for us to direct our actions.


Is a verbal proposition inherently true or false?

“The sky is dark today”

The meaning of a verbal proposition depends on the language (v & g) applied to it and the context it is used in

A proposition may be true enough to be useful to one person and not to another.


Which linguistic philosophy do we agree with?

Formalist, Non-formalist, Structuralist, Post-structuralist or Deconstructionist?


Here, natural language is no more than a side effect of biological evolution

It is inherently messy and ambiguous

It is ill-suited to perfect, unambiguous communication

It is just good enough to aid survival.


However, natural language has been refined by people in business, science and mathematics who strive to model the world more coherently and consistently.

Business systems use domain-specific languages that formalise natural languages well enough for businesses to survive.

Software systems formalise domain-specific languages further.

How do messages/signals differ from meanings/information?

Here, information is meaning created or found by an actor in some matter or energy that acts as a signal.

There is information potential in any variety detectable in a structure of matter or flow of energy.

There is actual information when actors use some information potential to recognise or describe something, or direct some action.


There is information potential in the variable

There is actual information when

angle of the sun’s rays.

a human reads the time from the shadow on a sundial.

a sunflower perceives the position of the sun and turns to face it

nerve impulses (electrical charges).

an actor responds by removing its hand from a hot plate

bending of a bi-metal strip.

a thermostat responds by switching a heater on or off.

movements of a honey bee.

honey bees dance to communicate a location of pollen.

open or closed state of an office door.

actors share a vocabulary in which an open door means “you have permission to enter”.

lengths of dots and dashes (in sound, light, braille…)

actors use Morse code to communicate.

quantity in a number.

an actor says 20 in reply to a request for a fact (say, the speed of a bicycle in miles per hour).


The last four examples are social systems in which senders and receivers benefit from sharing the meanings in signals.

Signal senders encode logical meanings in physical forms; signal recipients decode logical meanings from physical forms.

Information is created in the act of encoding meanings in signals, and obtained by decoding meanings from signals.


A social system depends on its members sharing information.

System actors must communicate by sending and receiving messages or signals.

All the actors in this paper are message senders or receivers (in evolutionary terms, computer actors are proxy human actors).


The system can only thrive if actors find the same meanings or information encoded in the signals they send and receive.

Actors create and find logical information in a physical signal by mapping its elements to a general pattern or language.


With no actors to look at it, a message (be it print on paper or magnetic patterns on a disc) it is just an arrangement of matter and energy.

The meaning of the message lies in the intention of the sender and the interpretation(s) made by receiver(s).


Different actors may find different meanings in one message.

When and where do those two meanings exist? Not simply in the material form of the message.

No actor can understand the material form of a message without a language, or be entirely sure how it might be interpreted by another.

Meanings arise at moments when actors create and interpret a message.

They do this by mapping elements of the message to a language known to the actor.


These three messages may help to further illustrate the difference between signals and meanings.

·         “Read the symbols in this signal.” Since the signal quality is OK, and we share the same language, you’ll read the meaning I intended.

·         “Read thu simbuls in this signal.” The signal is different (the quality is imperfect), yet the meaning you read is surely the same.

·         “A rose is a rose is a rose.” The signal is intended to be meaningless, yet you may nevertheless find some meaning of your own in it.

In other examples, ambiguities arise from the use of ambiguous words, or different dialects of a language.


In short, information is meanings created and found in messages or signals, by actors using a domain-specific language.

Social systems depend on messages – usually - conveying the same meanings to message creators and users.


What do meanings mean? Often, they are directions or descriptions.

Directions may be continuous or divided into discrete instructions.

Descriptions are usually divided into facts (tasty, tall, scary) about things (say, food, friends and enemies) that actors perceive as discretely identifiable.

Signal quality and interpretation issues

The physical content of a signal can be written and read with different meanings – accidentally or deliberately.

To repeat the example above:

A general tries to say “Send reinforcements; we’re going to advance” using the physical medium of sound waves.

A corporal hears the same physical signal as “Send three and four pence; we’re going to a dance.”

Thus, the signal receiver obtains information, but not the information the signal sender intended to convey.


Humans and computer actos can use Morse code to code/encode meanings in a physical signal.

Suppose senders and receivers use different versions of Morse code, then they will write/read different character strings.

At the first level of decoding, the signal receiver can read the message as a character string – with no apparent difficulty.

But at the next higher level of reading, the receiver will find it the characters do not form into words.


A poet may say their poem means (signifies) whatever meaning each reader finds in the poem.

Some systems thinkers take that idea to an extreme.

They say that meaning is only found after a signal event – in the use(s) made of the signal.


This way of thinking about communication may lead you to Luhmann's "autopoietic social system."

There are reasons to doubt the value of Luhmann's theory.

First, it radically changes the meanings of “autopoiesis”, “society” and “system” understood by others.

More importantly, society depends on listener/readers (usually) successfully construing what speaker/writers mean.

This means signal senders and receivers give the same meaning to the contents of signals.

This implies the actors must share a vocabulary and grammatical rules – be they innate or learnt.

The importance of information for life

The physical forms in which signals can be stored and conveyed, using matter and energy, is not the focus here.

A dash of physics or chemistry might help you understand how information can be stored or conveyed.

But information is better understood in terms of its role in biological evolution and social systems.


It has been said that “all life is information processing”; certainly, information is needed for life.

Even primitive actors need information about the state of the world they live in.

They need to monitor and direct the state and behaviour of themselves and their environment.

An actor’s very survival depends on it perceiving and modelling those realities well enough.

It needs sensors to detect the state of itself and its environment.

Those states must be represented in energy flows sent to body parts or organs.


The importance of information for social and business systems

The ability of actors to describe the world evolved alongside biological evolution.

Evolution led to actors with brains that can remember past facts about the world (e.g. where a food item was buried).

And then to social systems in which animate actors communicate.

“Social” implies actors in the society cooperate, which in turn implies they communicate, share information using a common language.

“System” implies actors in the system follow given rules when responding to information received.


Social systems, information and communication existed before human actors,

However, the range of communicable information vastly increased with the ability to describe things in a verbal language.

Humans use a wide variety of signals to share information that describes things, which they need to monitor or direct.

They create information by organising matter. E.g. by writing a letter, or painting a picture, or placing a chess piece.

The retrieve information from organised matter via energy flows. E.g. the light reflected from a painting or chess board.


Social systems range from the informal to the formal.

In evolutionary terms, business systems evolved from social systems.

Humans formalised social communication to standardise the transactions of government and commerce.

In short, information existed eons before human and computer activity systems.

How do social system actors store information?

In evolutionary terms, all information storage must have started off as fuzzy and imprecise.

Biological memory mechanisms are fragile, prone to error, decay and loss.

Humans evolved the ability to communicate logical information using physical sound waves.

Then to store information (including the state, languages and rules of a social system) in persistent storage materials.


In 2,500 BC Sumerians stored their literature, laws (behavioural rules) and business transactions (information) in libraries of clay tablets.

(Sumerians had shifted from picture-writing into cuneiform, which means "wedge writing" in Latin.

Cuneiform was written with a wedge-shaped stylus, similar to ones used on today's hand-held computers.

Writing was inscribed into damp clay tablets, which were then baked until hard.)


A social system’s state also includes the current state of inter-actor communications.

A request-reply communication requires that signal creators and users share a language.

But moreover, the requester must remember the question to which an answer is sought, and associate any reply with that question.

So, social communication requires that a requester’s brain remembers the state of an inter-actor request-reply communication.

And in this way, the current state of inter-actor communications is distributed between the minds of social system members.

Does communication imply intention and mindfulness?

Information can be extracted from a signal, even though the sender had no intent or mind to send a message.

When you read the time from a sundial’s shadow, you don't attribute any intent or mindfulness to the sun.

(Though the creator of the sundial was mindfully intent on building it to block the sun’s rays.)


However, our focus is on social/business systems in which messages have both senders and receivers

Some receivers may not successfully obtain the meaning intended by the sender.

But a social system's very survival depends on enough receivers sharing senders’ intended meanings.


Words like "intent" and "mind" are questionable in a general information theory.

You might say a human, elephant or dog "is minded" or "intends" to send a message, within or across species.

You might feel uncomfortable about saying the same of a bee or an ant.

You probably see honey bees as automata without minds or intentions to do things.


It seems our concept of mindfulness is tied up with the self-awareness we see in at least some animal species.

And it seems reasonable to speak of "intent" and "mind" where social system members are self-aware.


By the way, some regard as jellyfish as social system all to itself.

(At a brief glance, "The Social Metabolism: A Socio-ecological Theory of Historical Change" by Manuel González de Molina Navarro, Víctor M. Toledo looks relevant here.)

Continuous and discrete signals

The term analogue is used to describe signals or data that vary continuously, as the hands on a clock face do.

The term digital used to describe signals that are chunked into discrete units, as you read from a clock that displays discrete numbers.

It is now common practice to convert continuous analogue signals into discrete digital signals, and vice versa.

The discreteness of facts in social communication

The universe may be continuous, but animals do decode apparently continuous signals into discrete facts.

Honey bees watch a dance and decode it as showing the distance and direction of a pollen source.

You see a rainbow as distinct bands of colour; you hear a continuous stream of sound as composed of discrete words.

You perceive a stream of light as revealing your lunch to be collection of discrete food items sitting on a discrete plate.

Discriminating between these things is useful; it helps you to spear discrete food items and eat them.


“At a conscious level, humans tend to interpret the world as discrete things.

We pattern match, then label (not necessarily verbal), then move our limited attention on, which is part of a survival strategy, to categorise things as safe or dangerous.

'Chunking' may better describe the operation ( ).

Most descriptions of chunking don't do justice to the profound way in which it avoids information overload.” Ron Segal


How our brains and computers work at the neuron or electronic level is not important here.

At the level of consciousness and social communication we chunk our perceptions of the universe into discrete entities

Perceiving and describing discrete entities (you, me, your lunch, or a bicycle ride) is how we make sense of the world.

And we describe those entities in terms of discrete facts (you are tall, I am old, lunch is tasty, and this bicycle is speeding at 20 mph).

These descriptions are models or coded representations of the states of things we perceive as discrete entities.


If a signal can be perceived as composed of elements, then each element may be used to convey unitary fact (e.g. surname).

You can create or find composite facts in a structure of elements by matching it to the rules of a grammatical structure.

E.g. full name = forename + list of middle names + surname.

The digitisation of facts

The entry to the information age was associated with the digital revolution that happened as business communications were computerised. 

Most communications are now sent and received by computers in a binary digital form.

This means that information is encoded in signals/data flows using the binary number system as series of discrete digits 0 and 1.

The binary digits may be represented in physical signals as the presence or absence of physical things.

Or as the contrasting values of a physical quantity such as voltage or magnetic polarization.


How to encode human-level verbally-expressed information in binary digits, and decode information from binary digits?

This is usually done step-by-step, in a series of transformations, down and up a communication stack.

Abstraction levels

The table below shows three levels of abstraction away from the behaviour of entities in the material world.

At each level, actors create and use data that conveys information from or to actors at the level below.


At this level of abstraction

these actors

work to

and so convey information about 

3 meta system


define notations for modelling data and process structures

The language systems designers use at the level below

2 system description

system designers

define data types and process flows that using the notations above

The language systems actors use at the level below

1 operational (run-time) system

system actors

read and write messages containing data items conformant to data types above

The attributes and behaviour of real entities at the level below

0 material (run-time) world

external entities

do stuff that is describable in messages above


Footnote 1: Other views of “information”

This work may be seen as philosophy based on a scientific view of the world; especially on biological evolution and the science of digital information systems.

For us, information appears in the act of informing – in the communication of knowledge from senders and to receivers.

The elements of information are descriptive or directive qualities (including quantities).


However, a message that is not actually meaningful to any sending or receiving actor is not a useful concept in this work.


Social, business and software systems all depend on communication.

Our focus is on information created and found in messages sent or stored with an intended purpose.

Business systems integration (a focus of enterprise architects) depends on information flowing in messages and stored in memories.

In today’s “information age”, businesses look to capitalise on information they glean from messages that have been stored in huge quantities.


Our information theory takes a "survival of the fittest" view of how information processing evolved in social systems.

It views business systems as formalised social systems, in which actors communicate to cooperate in activities.


For us, the fundamental problem of communication is that of knowing what a message means, at a logical level.

A system can only thrive if actors who receive messages/signals find the same meanings/information that senders encoded in those messages/signals.

And this can only happen if senders and receivers both map elements in messages/signals to elements in a shared language.

To create and find logical information in messages and memories, actors must map discrete elements to elements types in a shared language.

Footnote 2: on the confusion between data and information

This morning (28/10/2015), I received the email below from a recruitment consultant.

Enterprise Information Architect: London - £90,000 per annum plus benefits.
My client, a large and iconic London brand is now looking for an innovative and experienced Enterprise Information Architect.

He/she will focus on developing and leading the exploitation of data and information architecture in conjunction with business area leads, business partners and project delivery teams.


How does the recruiter expect us to differentiate information from data?

Consider a particular telephone number, or customer address. Is that a data item or an information item?

Consider a message containing customer name, address and telephone number. Is that a data message or an information message?

Does it make any difference who creates the item or message - a human or a computer?


Consider the generalised structures for items and messages – simple data types and complex data types or data structures.

Consider the structure for a telephone number, or an invoice. Is that a data type or an information type?

Does it make any difference whether the type is defined by an international standards body or by a programmer?


Consider the higher level meanings of messages that are created in message by senders and obtained from by receivers.

Does it make any difference who creates the item or message - a human or a computer?

Resolving the confusion between data and information

Business system design usually addresses the plural (sets of things) rather than the singular (individual thing).

Business processes follow the logical paths defined in general process types.

Processes monitor and direct business entities and events that instantiate defined types.

Messages convey meaningful information about business entities and events by giving values to their typical qualities.


A business needs senders to encode meanings in messages, and receivers decode the same meanings from those messages.

To this end, the mapping of data types to generalised meanings must be agreed and defined before messages are sent.

Thus, business systems formalise what is fuzzy and ambiguous in purely social communication.

Social system members may share their own language for describing the entities and events of interest in their domain.
The domain-specific language used in a digitised business system is commonly defined in what is known as a ontology

A data model is an ontology composed of generalised data types (e.g. Customer, City) instantiated as data items (e.g. Jack Jones, London) in particular messages and records.

This language stands apart from, is independent of, particular actors, particular signals, and particular information.


The proposal here is: Data is a signal or signal element that can be created or perceived by an actor, and mapped to a general language or ontology.

Honey bees use the language of dance to signal the locations of pollen sources; situation-specific data is found in particular dance movements.

The bees’ language is generalised; it is independent of particular bees, particular dances and particular pollen sources.

Accepting the confusion between data and information

So, why are the terms “data” (signal) and “information” (meaning) so confused in enterprise architecture?

Because systems are built on the assumption that physical data carries the same logical information to all senders and receivers.

It is assumed that the meaning actor A gives to data on posting it will be read with the same meaning by actor B, in a different time and place.

And that data stores record the current state of business entities (and/or the history of business events) in a shared memory all understand the same way.


In practice, the term data and information are used interchangeably and used so loosely.

You generally can’t assume either term has any one specific meaning.

Some equate data with information; some equate data with signals.

(A sister paper called Data, Information and Knowledge addresses the wide variety of ways people distinguish the terms.)